How to write content that ranks?
Seeing your content occupy the top few places on search engines is probably every blogger’s dream.
And why not so?
Ranking content ensures that you drive clicks and conversions.
Traffic, money, recognition, what’s not to like about it.
Targeted keyword research
Keyword research is a pillar to creating great content.
You focus on a particular keyword in your articles and you increase the chance to rank your site.
Where should you include such keywords?
- Title of the blogpost
- Alt tags
- Names of images
- Meta tags
That’s not all. You could use contextual keywords to up the odds.
For example if you’re writing about ‘cheap travel hacks’ you could mention about cheap flight hacks or cheap bus travel. Including additional contextual information not only gives you more keywords to work with but it helps craft long-form content.
The piece is seen as covering ‘everything’ from Google’s eyes which is something you ought to be gunning for.
Focus on content strategy
Most businesses have no content strategy. They write about anything that comes to their mind.
That’s the worst way to create content.
If you were given a chance to participate in a road-rally and went 2 kms in the forward direction and then 3 kms back most people would consider you’ve gone bollocks.
You aren’t making any progress. Honestly, you’re actually destroying your chances to make any progress.
Most content marketing is caught up in the same rally. They’re chasing their tails in the hope that once you’ve the tail you’ve achieved something grand.
That’s not the case.
A car going in the right direction only has any hope for victory.
In order to formulate a content strategy that works do competitor research. Find out content that’s bringing traffic to your competitors.
Find out those particular keywords that they are absolutely crushing it with.
Once you have those stats and done your analysis formulate a content strategy for your site.
Pick the low hanging fruits
Everybody loves low hanging fruits.
Coz they’re low hanging.
Except most marketers.
They don’t know where to look to find those fruits.
I assume you’re already publishing content for some time now.
Not bad? You can search for low hanging fruits within your content.
Google Analytics is your best friend. You can sort through the content that’s ranking to find ones that are in the lower positions say 7 to 10 and beyond 10.
A little link-building love and some more helpful content and internal linking is often enough to send those pages skyrocketing.
How to approach link-building?
By now you’d have got a good list of pages that are ranking but not too well.
Transform these pieces of content into topical beasts. They should cover all aspects of the particular topic.
Then run the top ranking pages through a link research tool like Ahrefs.
Still with me?
You will get a list of backlinks. Contact the webmasters to change those links to content on your site because it’s more indepth. You could also offer a bribe.
One that most have a lot of success with is bribing webmasters with social sharing. You change those links and I will share your content with 10k strong followers on Facebook or Twitter.
Creating content that ranks isn’t all sweat. It’s a fun process that pays rich dividends.