Having a blogging schedule that you adhere to is a must for experiencing success in blogging.
Your readers are expecting posts from you on a regular basis. By establishing a schedule you tell them when to expect new articles from you and what quality of articles to expect each day every day. By this consistent practice they know to trust you.
On the chosen day people will already be lining up to check the blog for the new article that got posted. Establishing something of a frequency is essential to build a long-term loyal audience who hang on your every word.
This way you’re building yourself some immunity from Google’s updates.
It inspires loyalty trust and gives you conversions.
The single thing you need for this is a blogging schedule. In this post we will guide you through on how to establish this.
When you have a blogging schedule it will dramatically boost many things including the traffic to your site, the number of newsletter subscribers, social media shares and social media followers.
And increased numbers will mean that you will be able to quickly meet your blogging goals as well.
How To Create The Perfect Blogging Schedule
Start By Defining Your Blogging Goals
The schedule you plan should be directly linked to your blogging goals and be a consequence of those goals. As such, the first order of business is to determine what those goals are.
Why are you planning on consistently publishing? Do you want increased traffic? Do you need more conversions or more people buying your services. Define those goals first and the rest would take care of itself.
You should never make your goal as simply publishing a lot of posts. They should translate to something tangible like more number of social media shares, followers and influencers knowing about you or even increased conversions.
Also have a time period on which you plan to achieve these goals. Do you want them to materialize in 1 month, 3 months or a year?
Once you’ve a clarity regarding these goals you might be able to position your blogging schedule and the number of posts according to the goals you have.
Also as long as the strategy is working you might want to tweak it to fit the results you want to achieve with the same.
With metrics you will be able to measure if you’re getting little success or not and see it can contribute to the longer benefit of everything you’re doing. By measuring long-term goals and metrics you’re currently doing you will be able to see how far off from the real goals you actually are.
Based on the outcomes you want if your blogging efforts are leading you to those outcomes you’re getting success out of what you do.
Write down what your blogging schedule’s going to be like
More and more content is getting created each and every year. Most marketers are investing into more content. And with good reason.
If you want to succeed and take your blog to new heights you must invest in content marketing. The more content you create the better is your chance at success. With a proper plan and effort lined actions your goals would be closer than before.
Organize your resources so these tasks become easy for you. One of the tasks you’ve outlined is writing blog posts.
This is followed by formatting posts, designing posts, publishing posts and promoting them.
Perhaps if its too much for you you might divide up the tasks between an editor, a designer, writer and other people experts at what they are doing.
If you’re writing a great article it can take a few hours of effort to produce a great quality article. You need to research, draft, write and proofread. So consider how long would it take for you to produce a quality article after taking care of all this?
And don’t take the sample of 500 words as the maximum for a good article. It can range
anywhere between 500 to 5000 words.
Also once you have decided the ideal length also decide how many of these articles can you write every week? Can you write once per week? Or is it limited to once per month or may be 4 times a week? The ideal posting schedule is a match between convenience and your blogging goals.
There’s also the problem of overwhelming your site’s readers with too much content than necessary. The readers should have some space to enjoy the work you’re putting in front of them.
Decide On Which Days You’ll Be Writing And Publishing Your Posts
Along with deciding how many posts are you going to push out each week you additionally need to decide on which days of the week would you be publishing new posts to establish a blogging schedule that readers can trust and rely on.
There’s no pressure to publish every day of every week. Instead find something that suits and build your schedule around that. Finally stick to it.
Again, you’re in no way limited to textual content or articles per se. You can publish different types of content including videos, infographics, roundups or even podcasts which seems to be going mainstream these days.
Schedule and Execute
Failure to execute throws many a good plans under the bus.
Schedule posts in advance so that it goes live when intended and you’re not pushing buttons to make it go live.
Fill your editorial calendar with posts you want to publish in time perhaps a few weeks down the road. With the editorial calendar and things scheduled you can backpack around the world and enjoy true blogging lifestyle while automation takes care of things at home.
With an editorial calendar you can free up your schedule while the magic of automation publishes blog posts for you.
The consistent scheduling helps you maintain a solid content frequency. You visualize blog posts in advance as well. You’re able to plan for blog posts way ahead in time, set deadlines and work on them as you please. Your content is organized to the t. You’re never in a hurry to do anything.
These are the primary benefits of having an editorial calendar at hand.
The final step is to click the Schedule button, and that’s it.
This will save you a hell of a lot of time and enable you to focus more on the other critical aspects of your business like blog promotion, link building, blog commenting, outreach, etc.
Evaluate and Measure Your Result
You know your targets and blogging goals, therefore, you need to always check your steps and appropriately review how an average post contributes to your goals.
Now that you’ve created a consistent blogging schedule, doing this is as simple as looking at a week’s or a month’s worth of measurements for your content and averaging the numbers.
You want to figure out if the blogging frequency you’ve chosen is helping you reach the goals you’ve defined in step one. If everything is working out for you as planned, then you need to stick to what you’re doing and keep improving on it.
However, if things are not working out so well, what you should do is re-evaluate your steps and see where you’re getting it wrong.
- Is your content quality good enough?
- What about your content length, do you need to increase or reduce it?
- Are you also using other content formats?
- How are you engaging with your audience?
Answering all these questions will eventually help to position you on the right track to ensure you’re creating a working schedule that will help you reach your goals.
Creating A Proper Blogging Schedule
Congratulations on the establishment of a blogging schedule! This will make things substantially easier for you.
Now, you’ll have to keep monitoring and tracking which blog posts are getting the most reactions, which days are experiencing more voter turnouts than others, and of course, which types of posts you had the most fun writing.
Like I already mentioned, if something isn’t working properly or blogging feels like too much work, re-work and change something – make this thing work for you.
If you’ve succeeded at building a perfect blogging schedule, you’re excited to write, and you offer your readership great content, blogging will be a very fun experience for you.