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How to Improve User Experience and Get More Conversions Take the process of improving UX one step at a time and give each area of your site your full attention. Separate CTAs
Many websites put more than one CTA right next to or on top of another. That can confuse readers and reduce clicks for both CTAs because the user doesn’t know what you’re asking him or her to do. If you run a heat map on your website, such as the examples above, you don’t want to see too much clicking activity in adjacent elements. You can see above that the clicks center around the logo and the primary CTA. There are also bright spots on the navigation links. If we were to add another CTA below the main one, you’d likely see dimmer spots in both areas. Instead of making the CTA difficult to see, we can make it much easier to understand by making it stand out. Make your text big. Make it big.
All text (including images) on your website is visible enough to the user to click on, but not so visible as to cause her to lose interest. Here are three simple tips to improve user experience and get more conversions:
* Give your text a descriptive name. * Use short sentences. * Use bullet points. * Use bold.
Use The S.M.A.R.T. Principle.
The S.M.A.R.T. principle is one of the most famous models for making comprehension easier. It states that people should pay close attention to the details of what they read. They should be able to make sense of what they’re reading, and should be able to make sense of what’s on the next to come.
In a study conducted by psychologist Daniel Goleman, participants were asked to read three different paragraphs of text. The text was a blank white sheet with no symbols or words. Then a second group was asked to read the text in monotonous phases. The first group read the text in both rapid and slow flow. The second group read it in an easy flow.
The researchers found that the people who read the text in a slow flow were able to make sense of it by focusing on the text’s visual appeal. In other words, they were “scanning” the text, but didn’t pay as much attention to it.
Goleman found that, when the text was in a slow flow, participants tended to read it slowly and thought more about it.
The S.M.A.R.T. principle also applies to your website. If you have a page with many elements, it might be a good idea to make sure the text is easy to read.
You also might want to consider a “Puzzle” page. Here’s how it works.
A puzzle is simply a series of nested steps. Each “step” has its own meaning. For example, the text on this page is not really telling anyone what to do next. It’s just a series of nested steps.
The more complex your puzzle, the higher your percentages will be.
The rule of thumb is that you should try to use about 25% of the text on the page at least for the first three steps. If you can get half of the text to be on “headline,” you’re good to go.
There’s also a rule here: if you can get all the text to be on “headline,” you’re good to go.
However, you might not have many people on your site. That’s why a puzzle element can work better than simple text element, because it can be nested.
For example, look at this page from Facebook.
The text is simple: “Discover how you can get more Facebook traffic.” It’s a simple page, but it’s nested inside a larger page with more text. That page is easy to read (and it also has a great image), so it’s easier to get to the next step.
Another way to use a puzzle is to make a list of your own. When you’re consuming a lot of information, it helps to present it in a list. When you present information in a list, you’re making it easier to digest the information.
For example, here’s a list of six elements to a Super Mario video game.
You might be asking yourself if you’re a marketer or a business owner. The answer is “both.”
Keep in mind that the following are important:
* Make it easy to access the menu and read the text � It’s in the top right corner
of the website. Make it really easy for the user to access the menu. Don’t hide the menu.
It’s also in the top left corner. Don’t hide the menu bar. Make it easy for the user to
access the menu and read the text.
* Make the copy easy to read � The copy on the menu is on the left. Make it really
easy for the user to read the text on the menu. Don’t leave the menu bar behind.
It’s in the top left corner. Make it easy for the user to read the text on the
menu. Put the menu in its place on the side of the screen. See the example below.
* Make navigation easy � There’s a lot of click activity on the navigation bar. Make
navigation really easy for the user. Don’t make it hard for the user to get
where they want to go.
* Use minimal icons � The icons on the menu are minimal. There are no popups or
navigation menus. Minimal is good.
* Use colors � The colors on the website are chosen strategically. They’re
chosen according to the website’s theme. The colors on the menu are
chosen according to the website’s theme. Don’t use any colors on the
menu. It’s okay to use a few colors. Choose the appropriate colors for the
column.
* Use black text on a white background � Often we’ll use black text on a
white background in menus and navigation bars. This is called text on a white
background. It’s called website text on a white background. Make sure the text
isn’t too large or too small. Don’t use any text on the menu bars or the
navigation bars.
* Use text on the navigation bar � The text on the navigation bar is only
visible to the user. If the user clicks the menu bar again, the text will be
visible as text on a white background. Make sure the text is only visible for
the user to scan.
* Use the “Add To CTA” link � There’s a button on the website called
“Add to cart.” When the user clicks this button, a pop-up appears, and the.
user is taken to the shopping cart. Make sure the button is big, and it’s not
too small. Use the “Add to cart” button.
* Use the “Add To Wishlist” link � If the user clicks the “Add to wishlist”
button on the website, a pop-up appears with a list of items, and the user is
taken to the wishlist page. Make sure the button is large enough and not too small.
Try to find the button on the website that has the largest dimension so you can
place it on the top of the page.
* Use the “Add to Cart” button � When the user clicks the “Add to cart”
button on the website, a pop-up appears with a list of items, and the user is
taken to the cart page. Make sure the button is big, and it’s not too small.
* Use the “Checkout” button � The user clicks the “Checkout” button and
the user is taken to the cart page. Make sure the button is big, and it’s not
too small. Use the “Checkout” button
