Google Keyword Planner is often the first tool you fire up when beginning keyword research.
It’s a familiar scenario that’s replicated in the homes and offices of thousands of bloggers, eCommerce marketers, SEO experts and so on and so forth.
The problem?
The keyword Planner wasn’t primarily designed as a tool for keyword research, much less a tool that can be used for eCommerce research. It’s primary purpose is to help AdWords advertisers see a list of keywords they can use, find out Adwords bidding values and competition numbers.
Being guided by the keyword planner to inform your day to day keyword research needs is like shooting yourself in the foot. If it weren’t enough there’s the additional problem of them showing keyword volume ranges rather than exact search volumes, which makes decision making all the more difficult.
Here we will show you five techniques that you can use to do keyword research in the right way.
- Do keyword research on Udemy
It’s an extremely popular online learning platform. It features hundreds of courses on every topic imaginable. What drives the popularity of Udemy is the fact that prices are often deeply discounted in order to facilitate more traffic, sales and higher conversions. That means hundreds of thousands are visiting the site each and every day. The site is rife full of keywords you can use.
As such its an ideal spot to generate keyword ideas for your business.
How?
Here’s the step by step process.
You only need to create a free account for you to take Udemy by the horn.
Choose the category your site or blog is in.
Next filter the results using a sub category. This is completely your choice.
Additional filtering options let you choose a relevant level be it beginners or experts.
Udemy courses
When you open up a course you get additional keyword ideas from the description box.
description, scroll down to “curriculum” and generate dozens of quality keyword ideas.
This is followed by the curriculum section where you can get even more ideas.
Browse Quora to generate keyword ideas
Quora is another great platform to come up with a great bunch of keywords.
People are asking and answering questions on the platform all the time.
There are hundreds of long-tail phrases you can use and is an ideal hot-pot of all those ideas.
Enter your niche into the search box. Follow up this by choosing a topic that seems to have a massive number of followers attached to it. When you enter a phrase topics with number of followers get displayed in the drop-down box below.
Quora topic
Related Topics
You also get to see related topics you can use.
SEMrush To Steal Your Competitor’s Keywords
SEMrush is another gigantic goldmine of keywords you can use.
When you have one or ten competitors simply enter their urls into the search box on SEMrush. With a free account you get 11 requests per month. The paid account is definitely worth the money but if you’re not interested free works as well.
After entering the url choose organic research from the sidebar.
You will get all the keywords the site ranks for.
Next click on competitor’s button to get more competitors plus keywords they rank for.
Find suggested product keywords with the help of Amazon
Amazon is the biggest eCommerce site in the world. Millions of people begin their search for a product to purchase on the platform.
They go to Amazon and Amazon internal keyword search engine is enough for anyone to get started with their research process, find hundreds of related keywords and note them down to use later.
Since it’s not a keyword research tool in the traditional use you’ve to use a spreadsheet to get things going.
Go to Amazon and enter the keyword in the search bar. Amazon shows you what others are searching for and this helps you uncover long tail keywords.
Go to departments click on full store directory to view the entire roster of products.
Keyword Selection for eCommerce Store
You’ll get keywords that Amazon uses for cats food category. You can consider these keywords for your cat food page.
Find keywords for eCommerce Store
Once you land on products be sure you peruse the product description and product titles as well. You will find many untapped keyword opportunities lying there.
Use wikipedia to do keyword research
Wikipedia has a ton of keywords just waiting to be used by you.
Visit Wikipedia and type product keyword in to the search bar.
You will get a content section which will have keywords. Down below there will be hundreds of internals that are anchored with a variety of keywords to use.
On clicking that link there will be more keywords waiting for you.
The article is an attempt at uncovering novel methods for keyword research other than using the traditional free tools. Also lots of popular sites are hiding in themselves keywords that could bring you unlimited traffic and visitors.
Find why people are visiting your site or the intent they have when keying in akeyword. Create content for all types of keywords whether it be long tail commercial intent or just top of the funnel vanilla keywords.
Use these keywords inside keyword descriptions , product titles and other places to get the fire going.
