No marketing strategy is perfect. Just like with other strategies, a lot can go wrong with influencer marketing if you fail to make informed decisions. Let’s take a quick look at both the pros and the cons of the strategy: The Upsides Influencer marketing is not about crossing your fingers and hoping your content reaches a relevant audience. It’s about picking the audience you want to engage with. This helps to eliminate the waste of resources and accelerate success. Another upside is that it helps businesses build trust and credibility. It goes without saying that consumers would be more likely to buy a product, when their idol—someone they look up to, vouches for it. Moreover, influencers are the masters of content creation. They know exactly what to create, and have just the resources needed to create kickass content. The Downsides Partnering with the wrong influencers—which happens more often than you may think, can do businesses more harm than good. It can hurt your reputation and cause heavy monetary losses, to say the least. Another con is the fact that tracking results is difficult. This is especially true when your goals are not quantifiable. However, all in all, influencer marketing can be exceptionally beneficial. Provided you spend some time looking for the right influencer, you’ll be less likely to face any backlash. However, if skepticism is still holding you back, consider using an influencer marketing platform. These platforms can help you minimize the risks associated with influencer marketing. Shane Barker has compiled a complete list of the best platforms on his blog: shanebarker.com. IG Embed Code: Author Bio: Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.