User experience goes well beyond a pretty web design. If your website doesn’t give users what they expect and help them make choices that are best for them, you’ll likely lose revenue. More importantly, brand credibility and recognition have become increasingly important among consumers. They look for things like social proof even if they don’t know what it’s called. Failing to publish testimonials and other evidence of brand popularity can hurt you. UX has also become more granular. Adding just one unnecessary field to your checkout form can result in abandoned shopping carts. You have less than one minute to hook your visitor, but even if you’re successful, you can lose the sale because of UX obstacles. User experience is important because it provides insights into what customers want and expect from your website. Failing to deliver can prove disastrous for your brand, so you have to pay attention to the smaller details as well as the big picture.

Historically, a great UX meant focusing on a simple, clear, and intuitive navigation — but the experts have shown that it’s more than just color. A poorly designed site can result in a poor user experience. Here’s how to improve your website’s usability.

1) Have a simple and intuitive site navigation.

A simple site navigation is the foundation of good UX. If you don’t have a simple site navigation, you can risk losing customers and falling in the rankings. To make your site navigation clear and easy to find, stay away from fancy navigation bars or fancy interchange between categories. Use a simple structure and only use the most essential items when possible. Consider using a drag and drop layout to remove unnecessary navigation or by making the links bolder and using a less clickable style.

2) Simplify your site’s content.

To improve UX, you need to simplify your website’s content. The act of introducing your website’s information into a visual structure is one of the most important elements to consider. If you need to select a particular item in the menu, then it’s best to use a drop-down menu that’s easy to see. If you need to enter text, use the text box at the bottom of the page. Remember that the overall elements such as the size and color of the text boxes are important and should be considered when working on site UX.

3) Use minimal navigation.

When it comes to user experience, simplicity is key. When you’re trying to improve user experience, you need to avoid using a lot of navigation. It’s important to use minimal navigation to simplify your navigation and keep things simple. If you need to use a menu, use a drop-down menu. Consider using a text-based menu to make it easy to navigate.

4) Make sure your site is mobile-ready.

You can’t get wrong when it comes to user experience and mobile devices. If you’re not mobile, there’s a good chance your visitors won’t be able to read your content on your website. Make sure your website is mobile-ready. This means it’s optimized and ready for mobile devices. In general, a mobile-first design is going to have the most SEO advantages.

5) Use responsive design.

Responsive design is a web design technique that gives you the best of both worlds. Responsive design means your pages will automatically adjust to any size of screens. This means your pages will display correctly on both desktop and mobile devices. Using a content management system (CMS) that supports responsive design is recommended.

This is a different type of design than “mobile first,” which means your web pages will automatically adjust to any size of screens. Some CMSs support responsive design, which means your web pages will automatically adjust to any size of screens. You can find more information on responsive design on the W3Schools website.

You can also use a free tool that lets you view your website on any device: responsive.wordpress.org.

6) Use the right typefaces.

When it comes to user experience, typefaces matter. The right typefaces will increase your user experience and help you communicate your message and design with your audience. Use the right typeface to make your text legible, easy to read, and help your visitors experience your website the way you want to.

You can use a typography tool to help you choose the right typefaces. Font Combinator is a great option. It’s a free tool that lets you choose fonts, font variants, and sizes to choose from