Odds are you’re reading this blog post to discover why your copy utterly fails at converting visitors.

Despite the amount of content you publish no one seems to bother. And here’s how to fix it.

With a blog you could define a conversion as when somebody purchases a product or signs up to your email list or even leaves a comment.

With the conversion the user takes the one action that you desire him or her to take.

Without that action the conversion funnel is somehow broken.

They might not be interested in your product or might have landed on your site by mistake.

Most people are anyhow not going to convert. The industry average is a measly 2% and the highest you’d get is around 5%. Even with the most optimistic numbers you’re losing 95% of the people coming to your site. There’s nothing much you could do about that.

Conversions even lower than that mean that the targeting is off and all the wrong kinds of people are landing on your site dropping conversions below industry average.

Here are reasons why that’s happening and what you could do to fix things.

The problem hasn’t been laid out

You might begin with a problem. And that’s a good place to start. But without building on this problem you’re actually getting nowhere and resultantly the website copy would not convert at all.

When you write online you’re mostly solving problems. Because without a problem people wouldn’t be spending time searching for things on the internet. They’d be elsewhere doing what they like. They’re online because they have an itch to scratch.

Even minor problems need fixes and these issues need solving and hand holding.

With problems come specific pain points they want solutions laid out for. Without those solutions you won’t be able to engage with readers.

Identifying Pain Points

As a content creator you need to write about these pain points to identify with the reader and provide them with a solution.

How to find out pain points

Even if you know the solution there’s no guarantee that you can arrive at all pain points that are ailing your visitors and readers. You will need to zero down on things by searching online.

Forums are a great place to get started. Engage with readers and prod the problem a bit further so that you arrive at all possible angles of the problem.

Don’t spam readers with your solutions but instead target solutions to the community that’s present.

3. Use the comment section to find out what they care about most

Comments are the place to identify what the people coming to your site care about and if the solution you want to offer them resonates with them. People are engaging with products and dropping off comments. In most cases these comments are genuine reactions to a product or service they used.

2. You aren’t solving a problem.

Even after laying out the problem in the best possible ways you might not be able to achieve much in terms of traffic. The reason for that being you don’t have enough experience to fully answer the questions, angles and provide right solutions to the visitors.

Instead of merely quoting the problem once and again try to clearly lay out the solution and help them fix their problem.

How to solve these problems?

With a pen and paper.

You might need a creative approach to find solutions to these problems. This should be begin by writing down creative ways to solve a problem that you might have not read or seen anywhere else online.

It doesn’t matter if those solutions are even unrealistic when you begin writing. With practice you will arrive at solutions that befit the problem and provide the correct approach.

You must know who your audience is

Online there are a lot of people visiting your site. Some convert while others do not.

When you want to build a sustainable business and sustainable presence online it simply won’t do to write and expect things to pan out creating anything and everything you want.

You’re reading this article because I know who you are and what you want more than anything else. With this goal in mind to address your needs I am equipped to provide the best kind of information.

Also when writing for an audience test with different tone types and see which one resonates the most with your online audience. Which kind of writing style do they prefer above and over everything else. And things like that.

Without knowing who your audience is and what they want you run the risk of producing mediocre content that fails to engage, educate and inform.

You need a proper cohesive story to your point across and resonate with your audience, to relate with them. Every humans wants to feel acknowledged and receive an affirmation of them existing and being valuable to others.

Characterize Your Audience

To find out who your audience is and what they want here are the first few things you need to do. Find out information on them like their age, where they’re from the location they’re in, their religion and things like that.

Their likes and professionally where they are in at the moment. Once you make a list of these things you will get a prelude into what forms their thinking.

This helps identify who it is you’re talking to when writing your web copy.

Even tiny things can make a big impact in what you’re doing.

Imagine that the person who you’re writing for is right next to you when you writing. Imagine their problems as your own and listen to what they have to say and try to solve the problem they’re currently facing.

4. You don’t know what you’re talking about.

Don’t belong to the subset of people who can speak and can write a lot but haven’t got a clue regarding what they’re saying.

Their posts don’t have anything of substance either. Just like you meet people in the real world who have no substance in what they’re saying you meet people online with the same nature. The key is to be different than them. What makes their writing and in general what they say devoid of substance is because they don’t have a lot of information in the first place and they fill up the empty space with hundreds of thousands of words instead.

Filling up space without providing any value is an incorrect way of blogging. Instead of filling up space just make sure readers get what they came looking for. This can only be achieved by walking the walk and talking the talk.

To do that you need to be passionate regarding what you’re blogging about. The world is rife with people who are stuck at dead end jobs, in a rut. We became bloggers because we love what we do. We’re not here just for the money. We’re here because this is what we’re passionate about above and over everything else.

But there’s one good thing about people hating their jobs. You can tell them about what you love doing and because you’re so great at it you can teach, build courses and charge a lot of bucks for the same.

When you have a unique be it as much as playing drums or driving a stick shift, passion often seeps through and tells people about the love of your life. That way you discover tips tricks and ideas that others may not have a clue about and this is one of the better things to come out of your blog than anything else.

When you love what you do it shows in your writing, in your work and what you do.